In September 2024, Yuanyuan Liu, one of Douyin’s top e-commerce influencers, kicked off a global sourcing tour to bring a New Zealand nutrition brand directly to her fans. Known for her massive live-streaming events—drawing up to 50,000 viewers in real time—Liu’s sessions consistently rank #1 on Douyin’s leaderboards and regularly break sales records. This September, Liu and her team headed to New Zealand to partner with Tracel, a leader in natural beauty supplements, promoting their star product, the Natural Radiance Drink, to her vast audience.

Endless Possibilities to Beauty Transformation

Yuanyuan Liu first gained nationwide fame as a young woman from a humble background, whose compelling speeches led her to victory in China’s hit show Super Speaker. Now, a decade later, Liu is a thriving entrepreneur and Forbes China 30 Under 30 honoree, with over 20 million fans on Douyin. Her optimism and empowering message resonate deeply with her audience—76% of whom are women—serving as an inspiration to young women across China.

As a premium New Zealand-based natural beauty supplement brand, Tracel has long been dedicated to meeting the unique needs of women. Deeply embedded in its brand strategy is a thoughtful understanding of women’s diversity—spanning different ages, skin types, lifestyles, and cultural backgrounds. Tracel encourages and supports holistic wellness and beauty, empowering women to embrace health and radiance inside and out. With a focus on pure ingredients and advanced formulations, Tracel brings high-quality, artificial additives free, all-natural skincare solutions that help women achieve beauty without compromise.

Together with Yuanyuan Liu, Tracel’s campaign highlights self-care and confidence, encouraging women to nurture their natural beauty with products like the Radiance Drink, derived from Boysenberries in New Zealand’s pristine environment.

From One-Way Avocation to Connecting Cultures

Liu’s live-streaming sessions from New Zealand give her fans a fresh, up-close look at Tracel’s product journey, from the fields of Nelson to the final bottle of the Radiance Drink. Beyond standard product details, this immersive experience builds trust by letting fans see the care and passion that goes into each product, bringing them closer to the brand. Through her videos, Liu doesn’t just connect her fans to new products—she also brings them on a journey of cultural discovery, with sights, sounds, and stories from all over the globe.

New Zealand, a land of lush beauty, provides the ideal conditions for Tracel’s hero ingredient: Boysenberry. Grown in Nelson, with its abundant sunlight and fertile soil, these berries are rich in antioxidants and prized for their purity. Only 9% of Nelson’s yearly boysenberry crop meets Tracel’s strict quality standards, making each drop of their products a potent dose of nature’s best.

This partnership between Yuanyuan Liu and Tracel sets a new benchmark for cross-border brand storytelling, building an authentic bridge between consumers and the pure natural beauty of New Zealand.