With the grand opening of the 7th China International Import Expo (CIIE), Tracel has captivated consumers and media attention, unveiling its flagship natural, health-focused beauty supplements and steadfast commitment to sustainability. Tracel's immersive exhibition space reflecting the the verdant beauty of New Zealand's landscapes and natural resources, has become a centerpiece, blending innovative product displays with eco-friendly product and packaging that highlights the brand’s dedication to green values and market expansion.

During the expo, Tracel’s Global CEO, Mr. Kerrin Harrison, provided an exclusive interview with CCTV.com and delving into the brand’s philosophy and objectives in the Chinese market. He also engaged with leading partners, setting a foundation for Tracel’s growth in China.

Tracel‘s Beauty Nutritional Drink: Natural Extracts Lead The Wellness Trend

Tracel has consistently embraced a vision of beauty through health, embedding the essence of nature into its brand DNA and core formulations. In an official interview with CCTV.com, Tracel’s Global CEO, Kerrin Harrison, emphasized CIIE's importance as a stage for New Zealand enterprises to showcase their achievement and strengths. As a New Zealand-based premium natural beauty nutritions brand, Tracel is committed to expanding in the China market, promotes its health-driven beauty supplements centered on natural extracts, empowering consumers to achieve a radiant beauty from within.

Founded in 1980 by Wallace Lysaght, Tracel's herritage is rotted in the power of pure botanical extracts. At this year’s CIIE, the standout flagship product, Tracel Boysenberry Nutritional Drink has captivated audiences, featuring rare, exclusive sourced natural ingredients and refined through cutting-edge extraction techniques. Designed to help consumers nurture beauty from within, this product fulfills the desire for healthy, radiant skin.

44 Years of Natural Extracts, for Radiant Glow and Healthy Skin from Within

Attracting considerable attention, Tracel’s booth at CIIE welcomed media representatives and industry partners eager to connect with CEO Kerrin Harrison and support the brand’s mission. The Tracel Boysenberry Beauty Nutritional Drink became a highlight at CIIE emphasizes its appeal for its efficacy and natural ingredients formulation.

Key highlights include:

1.Unique Ingredients: The drink features New Zealand Superfood - Boysenberry and a blend of six rare natural extracts (white tomato, grape yeast, pomegranate, amla, and olive), works to reduce pigmentation through a four-step approach—blocking, inhibiting, fading, and metabolizing melanin.

2.Clinical Efficacy: In research and clinical test with SGS, Tracel conducted a 28-day study revealing significant improvements in skin radiance (43.93%), reduced yellowing (41.14%), increased firmness (40.49%), and enhanced elasticity (42.86%).

3.Pure and Natural: Tracel’s commitment to purity is evident in its 100% natural extraction process, free from artificial additives, hormones, and preservatives, fat, artificial sweeteners, or colorants, ensuring that each drop is a pure gift from nature, making it the most natural health product.

4.Certified Quality: With dual certifications from Switzerland’s SGS and Belgium’s Eurofins, along with New Zealand’s government significant authorative Silver Fern Mark, Tracel Boysenberry Beauty Nutritional Drink stands as a trusted beauty nutrition choice.

Overall, Tracel’s product aims to enhance skin health and beauty naturally while ensuring safety and efficacy through rigorous testing and certifications..

Seizing Business Opportunities, Penetrating the China Beauty Nutritions Market

With its exceptional quality and distinctive benefits, Tracel has rapidly gained popularity among young consumers, becoming a beauty supplement brand frequently recommended by influencers and standing out in a competitive market. Through CIIE (China International Import Expo), a globally recognized trade platform, Tracel aims to increase brand awareness among partners and consumers alike, showcasing its 44-year heritage as a natural New Zealand brand dedicated to beauty nutritions. At the event, CEO Kerrin Harrison’s discussions with major partners at the event established groundwork for a comprehensive omni-channel strategy, and developmemnt plan, targeting both online and offline growth in China to drive sustainable growth.

As CIIE serves as a significant gateway for international brands, Tracel’s participation has enhanced its profile, with Chinese clients and industry leaders, significantly enhancing the brand’s visibility in the region. Through this prestigious event, Tracel has introduced more Chinese consumers to its authentic New Zealand products, allowing them to experience the brand’s core values of purity and natural beauty. Looking ahead, Tracel is poised to deepen its strategic presence and development in China, driving innovation in the beauty nutritions sector and shaping the future of healthy, natural beauty for a broader global audience.